If you're from anywhere in the Philly area, you're already skeptical of this concept.
Lay's famously rolls out new chip flavors annually. It's fun to taste the new flavor ideas and vote on what to keep around. I can recall the wasabi chips and loving them! (Side note, what happened to those?)
This year, Lay's is modeling their new limited flavors after specific food icons around the United States. New York Style Pizza, Nashville Hot Chicken, Carnitas Street Tacos, and... Philly Cheesesteak inspired by Geno's Steaks.
These new flavors should drop in September and I'm sure I speak for everyone in Philly when I say... Lay's should've gone to Jim's.