Wow! You knew it was coming soon, but it's still sad. He was literally an icon.
"Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboymagazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones," Playboy confirmed in a statement to E! News. "He was 91 years old."