THIS IS TERRIBLE! I LOVEEEEE MOSSIMO!!! Their sundresses MAKE MY SUMMER! WAH!
The retail giant is revamping its entire fashion brand lineup, which means that some Target staples will stop being produced. And according to The Wall Street Journal, Mossimo, Merona, Cherokee, and Circo are among the lines that didn’t make the cut.
“Our brands have been solid performers. Take Cherokee and Circo in our kids’ business, for example—they were performing strongly, even in a difficult market,” said Mark Tritton, Target’s executive vice president and chief merchandising officer, in a press release. “But we talked to our guests, looked at the data, and we realized that there was this huge opportunity to create a unique personality and own-able, differentiated point of view.”