Well, I guess it had to happen sometimes. Apple announced this week (with an officially official announcement apparently coming on Monday), that after nearly 20 years, iTunes is being shut down. The company is expected to instead launch different apps for Music, TV, and Podcasts — those are already available on mobile, but will now be available on Macs too.
Consequence of Sound reports that it makes sense, given Apple’s expansion plans:
Apple’s decision to focus on individual media apps also makes sense considering its expansion plans. Now more than just a software and computer manufacturer, the tech company has steadily crossed over into the entertainment content business. Apple not only operates its own online radio network, but come the fall, will also haveits own TV streaming platform.
Apple is expected to officially reveal the new apps on Monday at the annual Worldwide Developers Conference in San Jose. So, in essence, you’ll still be able to buy music from Apple, but everything won’t be together anymore.