Hmm... we haven't seen much brand-exploitation of Whitney Houston since her untimely passing, but it appears now the estate is "open for business", according to executor Pat Houston. It's been revealed in The New York Times that Pat has done a deal with a publishing/management company to not only do a Whitney HOLOGRAM tour, but another album of unreleased material, a music, and more.
The deal is estimated at $14 million, and the first part is expected to be the hologram tour, which will, according to The NYT, feature Whitney's imagine accompanied by her original backing band, which includes Whitney's brother Gary.
What do you think of this? Is a hologram tour necessary?