You probably know there are words I can't say on the radio. I'll leave it up to you to figure out which ones they are. The same rule applies to TV as well. So how do you make your car commercial stand out? How do you tell people who are driving crappy cars that it's time to trade up to something better?
Well if you're a Florida Honda Dealer, you create an ad starring a pizza delivery guy and his beat-up car. What's the name of the pizza place you ask? Pizza Ship. It seems like all the locals know that car is a Pizza Ship car.
Check out the video below. Hopefully, by the end, you'll get it.
It reminds me of that KMart commercial.