Ou first Jennifer Lawrence and now Robert.  Dior is definitely trying to appeal to the younger crowd.  

“The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face ofDior Homme fragrance,” the fashion house said of the 27-year-old actor.

“He has since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen CoulterWater for Elephantsby Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role asBel-Ami, the famous Maupassant character,” the statement continued.

“Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan),” the statement concluded.